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Business transformation is about making fundamental changes in how business is conducted in order to help cope with a shift in market environment.〔(Harvard Business Review ) January 2007 Kotter〕 ==When business transformation is used== The need for business transformation may be caused by external changes in the market such as an organisation's products or services being out of date, funding or income streams being changed, new regulations coming into force or market competition becoming more intense. This management approach is widely used:〔(McKinsey Survey ) 2010〕 * to increase revenue or market share * to improve customer satisfaction * to cut costs 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「business transformation」の詳細全文を読む スポンサード リンク
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